American Charities Group (ACG)

is a full-service marketing agency specializing in the development of cause-related marketing solutions for nonprofit clients working to:

Maximize and leverage mission-related resources to drive reach and revenue among core target audiences, donors and members
Provide a customized �outsource solution� to creatively and efficiently complement an organization�s current marketing infrastructure

The Power of Cause Branding - It Really Works!

Americans Want to Know

Nearly nine in 10 Americans agree that companies should tell them the ways in which they are supporting social issues (86%)� up from 73% in March 2001.
Americans Pay Attention

More than ever, Americans are recognizing and remembering companies that address causes: In 2004, an overwhelming majority of Americans could, unaided, name a company that supports social issues (80%), a vast increase over 49% in 2001 and 24% in 1999.
Americans Don�t Just Reward Good�

Americans will use their consumer, employee and investment power to punish underperforming corporate citizens:
- 90% will consider switching to another company�s products and services
- 81% will speak out against that company to family and friends
- 80% will refuse to invest in that company�s stock
- 75% will refuse to work for that company
- 73% will boycott that company�s products or services